Italians living abroad know what they're missing. Zebras was built to close that gap: a curated e-commerce bringing the best of Italian artisanship to expats around the world.

The challenge was finding the right balance: friendly enough to feel like a discovery, premium enough to reflect the quality of every product on the shelves. I designed a brand that feels like a trusted recommendation from a friend who really knows Italy warm, confident, and carefully considered at every touchpoint.

I designed for them also the e-commerce to let visitors easily navigate through producers and products.