Demo Day is Techstars' annual celebration of the startups that made it through the acceleration program, a high-energy event for hundreds of guests, with visuals everywhere you look.

For three years, I've been the person behind the graphics.

The challenge every year is the same: create something fresh that captures the spirit of a growing startup ecosystem, works across totems, screens, slides, badges and social posts, and still plays by Techstars' strict brand rules.

Each edition, we translated the community itself into the visual language — pixels and lines representing the startups, mentors, partners, and companies that converge in Turin, forming something bigger than the sum of their parts.