Empethy is on a mission to make pet adoption the first choice for anyone looking for a new companion. To grow that mission, they needed a brand that could speak to both individuals and businesses with the same energy, but a different tone.

The challenge was finding a visual language that felt youthful and trustworthy at once, without compromising either side of the business.

We built a rich colour palette with two distinct accent colours, one for B2C, one for B2B, giving each audience their own entry point into the brand while keeping everything cohesive. Rounded shapes, vibrant tones, and a playful personality that doesn't shy away from Empethy's bigger ambitions. I was in team with two junior designer for this project, I was the Senior responsible for the outcome.