Preflet
Modern and innovative look designed for Preflet, a Portuguese startup building solutions for managing the energy in buildings and decarbonizing them.
Client / Preflet
Role / Senior branding designer
Project / Brand design, rebranding
Project / Brand design, Rebranding
Project / Brand design, rebranding
The brief
Rebranding with a focus on how to communicate the company's values, and conveying the idea that Preflet provides the relief users need from the complexity of decarbonization.
Design decision
We decided to have a rich color palette with two different accent colors for the B2B and the B2C side. The general feeling is fresh, vibrant with rounded and friendly shapes.
Design decision
We decided to have a rich color palette with two different accent colors for the B2B and the B2C side. The general feeling is fresh, vibrant with rounded and friendly shapes.
Design decision
We decided to have a rich color palette with two different accent colors for the B2B and the B2C side. The general feeling is fresh, vibrant with rounded and friendly shapes.
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