Empethy
Friendly professional branding designed for Empethy, an italian startup supporting and promoting the adoption of dogs and cats from shelters.
Client / Empethy
Role / Senior branding designer, with two junior designers
Project / Brand design, rebranding
Project / Brand design, rebranding
The challenge
Design a brand able to reflect their growing ambition, having a youthful and reliable feel for both their B2B and B2C side.
Design decision
We decided to have a rich color palette with two different accent colors for the B2B and the B2C side. The general feeling is fresh, vibrant with rounded and friendly shapes.
Design decision
We decided to have a rich color palette with two different accent colors for the B2B and the B2C side. The general feeling is fresh, vibrant with rounded and friendly shapes.
Design decision
We decided to have a rich color palette with two different accent colors for the B2B and the B2C side. The general feeling is fresh, vibrant with rounded and friendly shapes.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 88 60" xmlns="http://www.w3.org/2000/svg"><path d="M 21.77 21.064 L 17.825 21.064 C 17.439 21.064 17.135 21.34 17.052 21.727 C 16.583 24.403 14.762 25.976 11.92 25.976 C 7.809 25.976 5.684 22.526 5.684 17.891 C 5.684 13.256 7.809 9.724 11.92 9.724 C 14.514 9.724 16.224 11.104 16.887 13.338 C 16.997 13.67 17.273 13.918 17.632 13.918 L 21.55 13.918 C 22.047 13.918 22.433 13.448 22.323 12.952 C 21.191 8.399 17.493 5.447 11.865 5.447 C 4.635 5.447 0 10.883 0 17.891 C 0 24.9 4.69 30.335 11.975 30.335 C 17.935 30.335 21.853 26.942 22.543 21.947 C 22.626 21.478 22.24 21.064 21.771 21.064 Z M 61.504 5.75 C 61.311 5.695 61.062 5.695 60.814 5.695 C 60.455 5.695 60.124 5.722 59.821 5.75 C 59.457 5.797 59.098 5.87 58.745 5.97 C 58.413 6.06 58.089 6.181 57.779 6.33 C 57.458 6.471 57.153 6.647 56.869 6.854 C 56.565 7.047 56.289 7.268 56.013 7.516 C 55.765 7.764 55.489 8.04 55.268 8.344 C 55.02 8.647 54.798 8.978 54.578 9.309 C 54.468 9.475 54.385 9.669 54.275 9.861 C 54.165 10.027 53.915 10.771 53.915 10.385 L 53.915 7.157 C 53.915 6.716 53.557 6.385 53.115 6.385 C 53.033 6.385 52.978 6.385 52.895 6.412 C 51.59 6.893 50.284 7.372 48.977 7.847 C 48.672 7.967 48.473 8.264 48.48 8.592 L 48.48 28.872 C 48.48 29.286 48.811 29.645 49.253 29.645 L 53.281 29.645 C 53.723 29.645 54.081 29.286 54.081 28.872 L 54.081 17.808 C 54.081 16.125 54.468 14.414 55.489 13.062 C 56.399 11.876 57.751 11.131 59.186 10.882 C 59.539 10.804 59.9 10.767 60.262 10.772 C 60.924 10.744 62.304 11.158 62.304 10.082 L 62.304 6.522 C 62.304 6.082 61.945 5.75 61.504 5.75 Z M 70.085 0.053 L 66.001 1.543 C 65.698 1.653 65.477 1.957 65.477 2.26 L 65.477 28.847 C 65.477 29.289 65.835 29.647 66.277 29.647 L 70.361 29.647 C 70.802 29.647 71.134 29.288 71.134 28.847 L 71.134 0.77 C 71.134 0.218 70.609 -0.14 70.085 0.053 Z M 23.37 35.109 C 16.031 35.109 11.313 40.544 11.313 47.553 C 11.313 53.072 14.265 57.652 19.149 59.308 C 20.419 59.749 21.826 59.998 23.371 59.998 C 24.916 59.998 26.323 59.749 27.593 59.308 C 32.421 57.652 35.319 53.072 35.319 47.553 C 35.319 40.545 30.683 35.109 23.371 35.109 Z M 26.834 52.754 C 22.93 55.404 18.777 55.541 16.473 52.147 C 14.155 48.726 15.824 44.946 19.729 42.297 C 23.661 39.62 27.827 39.441 30.159 42.862 C 32.449 46.284 30.766 50.092 26.834 52.768 Z M 49.943 37.164 L 49.943 40.199 C 49.943 40.42 49.749 40.613 49.556 40.613 L 45.224 40.613 L 45.224 58.507 C 45.224 58.948 44.894 59.307 44.452 59.307 L 40.478 59.307 C 40.036 59.307 39.678 58.949 39.678 58.507 L 39.678 40.613 L 36.478 40.613 C 36.251 40.608 36.068 40.426 36.063 40.199 L 36.063 37.164 C 36.063 36.944 36.257 36.778 36.477 36.778 L 39.678 36.778 L 39.678 31.866 C 39.678 31.536 39.898 31.259 40.202 31.149 L 44.176 29.659 C 44.413 29.568 44.679 29.6 44.888 29.743 C 45.097 29.886 45.223 30.122 45.224 30.376 L 45.224 36.778 L 49.556 36.778 C 49.749 36.778 49.943 36.943 49.943 37.164 Z M 65.891 37.233 L 65.891 40.268 C 65.891 40.489 65.698 40.682 65.505 40.682 L 61.173 40.682 L 61.173 58.507 C 61.173 58.949 60.842 59.307 60.4 59.307 L 56.427 59.307 C 55.985 59.307 55.627 58.949 55.627 58.507 L 55.627 40.682 L 52.426 40.682 C 52.2 40.677 52.017 40.494 52.012 40.268 L 52.012 37.233 C 52.012 37.013 52.205 36.847 52.426 36.847 L 55.626 36.847 L 55.626 31.935 C 55.626 31.605 55.847 31.328 56.151 31.218 L 60.124 29.728 C 60.361 29.637 60.627 29.668 60.837 29.811 C 61.046 29.954 61.172 30.191 61.173 30.445 L 61.173 36.847 L 65.505 36.847 C 65.698 36.847 65.891 37.012 65.891 37.233 Z M 86.944 38.889 C 86.394 37.884 85.584 37.045 84.599 36.461 C 83.026 35.495 80.957 35.109 78.28 35.109 C 72.044 35.109 68.844 38.254 68.292 41.897 C 68.209 42.366 68.623 42.78 69.064 42.78 L 72.817 42.78 C 73.203 42.78 73.507 42.476 73.59 42.09 C 73.976 40.158 75.493 39 78.308 39 C 80.239 39 81.508 39.606 82.088 40.655 C 82.419 41.152 82.558 41.483 82.558 42.145 C 82.558 44.269 80.488 44.766 76.735 45.622 C 71.217 46.863 67.05 47.553 67.05 52.878 C 67.05 56.521 70.058 59.473 73.672 59.804 C 75.714 59.997 77.342 59.777 78.667 59.28 L 82.777 57.79 L 86.917 56.272 C 87.524 56.052 87.937 55.472 87.937 54.81 L 87.937 43.193 C 87.937 41.51 87.607 40.048 86.944 38.889 Z M 82.695 50.726 C 82.695 53.376 80.571 56.024 76.735 56.024 C 74.307 56.024 72.513 54.893 72.513 52.768 C 72.513 50.174 74.721 49.843 78.087 48.795 C 78.529 48.658 78.976 48.534 79.425 48.422 C 79.867 48.312 80.295 48.188 80.722 48.064 C 81.122 47.954 81.509 47.815 81.882 47.65 C 81.964 47.608 82.047 47.58 82.116 47.54 C 82.254 47.47 82.406 47.47 82.516 47.567 C 82.623 47.649 82.685 47.777 82.681 47.912 L 82.681 50.726 Z M 44.258 9.227 C 43.708 8.222 42.898 7.383 41.913 6.799 C 40.34 5.833 38.271 5.447 35.594 5.447 C 29.358 5.447 26.158 8.592 25.606 12.235 C 25.523 12.704 25.937 13.118 26.378 13.118 L 30.131 13.118 C 30.517 13.118 30.821 12.814 30.904 12.428 C 31.29 10.496 32.808 9.338 35.622 9.338 C 37.553 9.338 38.822 9.945 39.402 10.993 C 39.733 11.49 39.872 11.821 39.872 12.483 C 39.872 14.608 37.802 15.104 34.049 15.96 C 28.531 17.201 24.364 17.891 24.364 23.217 C 24.364 26.859 27.372 29.811 30.986 30.142 C 33.028 30.335 34.656 30.115 35.981 29.618 L 40.092 28.128 L 44.231 26.61 C 44.838 26.39 45.251 25.81 45.251 25.148 L 45.251 13.532 C 45.251 11.848 44.921 10.386 44.259 9.227 Z M 40.01 21.064 C 40.01 23.714 37.886 26.362 34.05 26.362 C 31.622 26.362 29.829 25.231 29.829 23.106 C 29.829 20.512 32.036 20.181 35.402 19.133 C 35.844 18.996 36.291 18.872 36.74 18.76 C 37.182 18.65 37.61 18.526 38.037 18.402 C 38.437 18.292 38.824 18.153 39.197 17.988 C 39.279 17.946 39.362 17.918 39.431 17.878 C 39.569 17.808 39.721 17.808 39.831 17.905 C 39.938 17.987 40 18.115 39.996 18.25 L 39.996 21.064 Z" fill="rgb(255, 245, 235)" height="59.99780427765544px" id="T1uZM0gUN" width="87.93699999999998px"/></svg>)
